Raiser & Kenniff, PC
Raiser & Kenniff is a NYC criminal defense law firm. The firm was with Lexus Nexus, and spending over $20,000 per month on SEO and PPC efforts. There was little to no ROI on this investment. Without a drastic change, the firm would’ve faced large staff reductions in order to compensate.
DotCom created a new website, packed with content for all the various criminal practice areas. In just 30 days, a 200 page website was created. An extensive SEO campaign was conducted, with links generated from reputable websites: Forbes, Entrepreneur, and others. This was done in combination with a social media campaign, and full P.R. campaign.
Raiser & Kenniff, PC, is one of the top ranking law firms in NYC. The firm has seen a large improvement, not only in the # of daily leads generated, but also the quality of the leads. The success with SEO has enabled the firm to drastically reduce it’s PPC campaign.
Examples of keywords
>NYC Criminal Lawyer
>NYC Criminal Attorney
>Long Island Criminal Lawyer
>NYC Criminal Law Firm
Most recently, the firm has greatly expanded it’s scope of legal practice areas to include:
Each with it’s own website, and individual marketing campaign.