Legal Marketing Strategies

Get a Quote

While the main job of a law firm is to defend clients, law firms often have to employ various marketing strategies to promote their businesses and find success. A strong marketing strategy or combination of effective marketing strategies can help a law firm succeed in signing up paying clients and keep the firm financially solvent.

Community Event Sponsorship
Draw attention to your law firm by playing an active role in the activities of the communities you serve. Sponsoring community events is one of the most effective ways to participate in the activities of your community. Supporting street fairs, sports teams and cultural festivals will help keep your firm visible and increase the likelihood of people in your community turning to you for their legal needs.

Publicly Placed Print Ads
Place print advertisements in public spaces to attract the attention of community members. Place ads on bus stop benches, shelter houses and building-sides. Consider taking out billboards featuring the name of your law firm and the type of law you practice. These strategies help to ensure that the name of your law firm is the first thing that pops up in potential clients’ minds when they have legal needs.

Website Advertising
Many people search online when they need to find an attorney. You can improve the chances of your law firm being selected as representation by improving your law firm’s online presence. You should establish and maintain a website that displays relevant information about your law firm to ensure potential clients find information rapidly when they need legal advice.

Create a user-friendly website to draw customers to your services, increase the geographical reach of your firm and save your firm money in overheads. Create forms that clients can fill online and provide rapid responses that outline the services offered by your firm, client options and payment requirements. In addition, make sure your website provides a secure and password-protected portal where clients can upload files.

Referral Programs
In many cases, a happy customer may translate into many. Instead of spending all your marketing resources on advertisements, encourage previous or current customers to bring in friends and family in need of legal services by creating a referral program. Offer discounts on services rendered to customers if they refer their family members or friends.

Professional Organizations
Join a professional organization where you can meet potential clients. For example, if your law firm focuses on business law, join the local chamber of commerce and network with entrepreneurs in your local community. If your practice technology law, find places within your community where technology leaders meet.

Social Networking
Social networking sites allow law firms to take advantage of an important promotional tactic for their businesses: networking. Create a professional-looking profile for your law firm on social networking sites then network with other professionals and potential clients. Once you establish a network of contacts, reach out to the potential clients and offer your legal services for any current or future legal needs they have. Creating a profile for your law firm on social media increases its visibility and exposure to potential clients.

Start a Blog
Blogging is one of the best marketing ideas that law firms can use to spread awareness and build loyal streams of followers. Creating a blog does not have to cost anything. Content management systems such as WordPress and Blogger offer free blogs. Develop a list of legal topics that potential clients may take an interest in. Contact your current clients and inform them about your new blog. Keep the content on your blog fresh and engaging by writing a blog post on a weekly schedule focusing on different legal matters. Blogging can help you position yourself as an expert in the legal field, which makes clients value your services.

Whatever marketing strategy you choose to use for your law firm, it is important to know that the success of a marketing strategy is determined by three factors: understanding your target market, choosing the best communication option and creating compelling messages.