We recommend doing PPC if you want immediate leads and cases. If you have a great website, that you know converts – then PPC is right for you. With PPC, you can expect almost immediate lead flow and phone calls. Many firms who can’t wait for SEO results opt to do Google Adwords, because of it’s instantaneous impact.
It’s simple. We only focus on the number of leads and cases. We don’t focus on nonsense variables that don’t matter. We revolve everything around leads.
Many members of our team are Google certified individuals, which enable us to provide a higher quality of service.
We are service oriented and focus on providing the best results possible.
Our firm is always focused on improving your campaign, and generating more results.
It’s simple. Once you start the PPC campaign, you immediately start getting traffic, leads, and hopefully – cases. Whether you’re doing PPC with Adwords, Facebook, or some other medium – the end result is still the same…immediate traffic, and hopefully results.
One of the great things about PPC is you can get exactly the type of lead and case you want. For example, with PPC, you can focus an entire campaign on just white collar crimes, or car accidents, without spending money on the other stuff. Because you can target individual keywords, you get great specificity on which type of cases you get.
PPC is an instantaneous marketing methodology. It means you get traffic immediately after the campaign turns on. It also means that you can liquidate your investment as soon as the campaigns turns on. For example, with SEO, it can take months/years to make your money back completely, but with PPC, it’s much faster.
PPC is super flexible. You can turn it on, or off, when you want. You can even disable it for weeks at a time, if you’re on vacation, or don’t need the extra business. This flexibility is why law firms love it, because you can turn it on when business is slow – then turn it off later.
We track every single call from PPC, including which keywords the call came from, and provide you with this data.
If your existing website is poorly designed/developed, we’ll improve it, or make new landing pages to help convert ppc traffic into cases.
We provide reporting to all of our clients in the form of daily, weekly, and monthly reports so they are aware of how their campaign is performing.
This is the most important aspect of our agency. We provide the best service possible, and answer any questions you have, whenever you have them.
They are super transparent, and will always communicate with you about what's going on, what the trajectory is, and what needs to be done to get business results!Gus Kost – Dupage Criminal Lawyer
We've been through 5 different SEO companies before we met DotCom. They are very candid, and honest, something we enjoy very much, and they get great results.Randy Klezmer – Indiana Personal Injury Lawyer
Dot Com designed our website and brand kit in literally 3 days when we needed it fast. They are super professional, and create amazing stuff.Aaron Sorkin – Delancey Street
If you're looking for an agency that will get you results, then work with Dot Com.Todd Spodek – Long Island Divorce Lawyer
Dot Com is a great partner. They deliver what they say, and don't make fake promises. We highly recommend them.Joel Farar – Los Angeles Personal Injury Lawyer
Dot Com Marketing delivers consistently, and is always innovating. I recommend you work with them if you want results.Nima Haddadi – Los Angeles DUI Lawyer
If you’re an attorney considering PPC, there’s a few things to consider. These factors can make or break the effectiveness of your PPC campaign, and whether you make your money back or not.
Many law firms have broken, or outdated websites. They run PPC – and it fails. They blame the PPC campaign. In reality, it’s the website which was the issue. In some cases having a basic website isn’t enough to convert PPC traffic. When this is the case, running a PPC campaign can feel like a complete waste of money. If your website doesn’t look the best, then it might be a smart idea to first improve the design, fix the broken functionalities, and only then start the PPC campaign.
Many sole practitioners are often in court during the day, and unable to answer their phone. This means many leads often “die,” because no ones answered the phone. Is this your situation? If so, it might not be advisable to run a PPC campaign. There’s no point in running the campaign if you can’t answer new inquiries while they are still hot.